Andrii Khlevnyi, PhD (Engin.)
Faculty of Information Technology, Taras Shevchenko National University of Kyiv, Ukraine
Iuliia Khlevna, DSc (Engin.), Assoc. Prof.
Faculty of Information Technology, Taras Shevchenko National University of Kyiv, Ukraine
Liliia Kashapova, Master’s Student
Faculty of Information Technology, Taras Shevchenko National University of Kyiv, Ukraine
Abstract
DOI: https://doi.org/10.17721/AIT.2023.1.01
Background. Management of e-commerce projects, which is aimed at individual orders, is gaining more and more value. This is due to the transformation of business and consumer demands. The results of the analysis of literary sources made it possible to establish the openness of the issue of combining the project approach and electronic commerce tools. It has been established that for a rational combination it is appropriate to form project management tools and e-commerce tools (platforms, design, analytics, etc.) that satisfy the project conditions and business models in the network.
Methods. Two stages of selection of tools for online projects of personalized orders are proposed. Expert methods are the basis of the first stage of tool selection. Experts are IT and production specialists. The next stage of the analysis of tools that will be timely and ensure the competitiveness of the project in the conditions of electronic commerce is the processing of statistical information of the project, which is proposed to be selected from the database and knowledge base of the project.
Results. The triad of knowledge in the development of an online project of personalized orders is presented; a conceptual model of e-commerce project management aimed at individual orders. This model is based on information analytics of the information space of the project. The work presents an example of the application of the presented concept in online projects of personalized orders in the confectionery sector.
Сonclusions. The implementation of the conceptual model will increase the effectiveness of the implementation of small business creation projects or the development of existing ones.
Keywords: e-commerce projects, project management methodology, tools, information space, expert method.
Information about the author
Andrii Khlevnyi, PhD (Engin.), Аssist., Аssistant of the Department of Management Technologies, Faculty of Information Technologies, Taras Shevchenko National University of Kyiv.
Research interests: project management, information technology in management, intelligent information technologies, data science.
Iuliia Khlevna, DSc (Engin.), Prof., Professor of the Department of Management Technologies, Faculty of Information Technologies, Taras Shevchenko National University of Kyiv.
Research interests: project management methodology, information technology in management, intelligent information technologies, data science.
Liliia Kashapova, Master’s Student. Department of Management Technologies, Faculty of Information Technologies, Taras Shevchenko National University of Kyiv.
Research interests: project management, information technologies in management.
References
Published
2023-12-15
How to Cite
A.Khlevnyi, I. Khlevna, L. Kashapova. “ A conceptual model of functioning of e-commerce project,” Advanced Information Technology, vol.1(2), pp. 6–12, 2023
Issue
Advanced Information Technology № 1 (2), 2023
Section
Applied information systems and technology
- Aranha, A., Garcia, E. P., & Correa, N. A. (2015). Open Innovation and Business Model: A Brazilian company case study. Journal of Technology Management & Innovation, 4(10), 91–98.
- Bekmurzayev, B., & Spanov, M. (2017). Theoretical and practical basics of project management in internet-commerce. Central Asian Economic Review, 118(5-6), 72–82.
- Breeze, J. Eye tracking: best way to test rich app usability. UX Magazine. https://uxmag.com/articles/eye-tracking-the-best-way-to-test-rich-app-usability
- Brousseau, E., & Penard, T. (2006). The economics of digital business models: A framework for analyzing the economics of platforms. Review of Network Economics, 2(6), 81–110.
- Chen, Y., Hui D., & Seong, J. (2012). Click by click: How consumers are changing China’s e-commerce landscape. Consumer and Shopper Insights. McKinsey & Company.
- Dahal, S. (2011). Eyes don’t lie: Understand User’s first impression on website design using eye tracking. Missouri University of Science and Technology. https://scholarsmine.mst.edu/masters_theses/5128?utm_source=scholarsmine.mst.edu%2Fmasters_theses%2F5128&utm_medium=PDF&utm_campaign=PDFCoverPages
- Egeln, L. S., & Joseph, J. (2012). A. Shopping Cart Abandonment in Online Shopping. Atlantic Marketing Journal, 1(1). https://digitalcommons.kennesaw.edu/amj/vol1/iss1/1/
- Gnatienko, G., & Snytuyk, V. (2008). Expert technologies of decision making. Publishing House Maklaut. ВИДАВНИЦТВО [in Ukrainian].
- Jacobson, A. (2019). Click-to-call conversion measurement based on transcribing conversation. Technical Disclosure Common. https://www.tdcommons.org/dpubs_series/1937
- Judicial Supermarket. How to Open Cakes Baking Business. (2003–2020). https://www.juridicheskij-supermarket.ua/page_pravo-startap-kak-otkryt%20biznes-po-vypechke-tortov-na-zakaz.html [in Ukrainian].
- Kashapova, L., & Khlevna, Yu. (2021). Use of project approach to creation of business on cakes on-order sales. Proceedings of International Scientific Conference «Current Trends in Information systems and telecommunication technologies», 25–26 January 2021. (p. 92 – 95). National University of Food Technologies NUKhT [in Ukrainian].
- Mann, C. L., Eckert, S. E., & Knight, S. C. (2000). Global Electronic Commerce: A Policy Primer. Washington: Institute for International Economics.
- Mell, P., & Grance, T. (2011). The NIST definition of cloud computing: Recommendations of the National Institute of Standards and Technology. U.S. Department of Commerce. Special Publication.
- Meyer, M. A., & Booker, J. M. (2001). Eliciting and Analyzing Expert Judgement: A practical Guide. London: Academic Press.
- Nielsen, J. 10 Usability heuristics for user interface design. Nielsen Norman Group. https://www.nngroup.com/articles/ten-usability-heuristics/
- Nielsen, J. F-Shaped pattern for reading Web content. Nielsen Norman Group. http.www.nngroup.com/articles/f-shaped-pattern-reading-web-content
- Nielsen, J. Usability 101: introduction to usability. Nielsen Norman Group. https://www.nngroup.com/articles/usability-101-introduction-to-usability/
- O’Hagan, A. (2018). Expert Knowledge Elicitation: Subjective but Scientific. The American Statistician, 1(73). https://www.tandfonline.com/doi/full/10.1080/00031305.2018.1518265
- Pro Capital Group. (2004–2020). Confectionary Market in Ukraine: When is Pleasant to Gain Weight. https://pro-consulting.ua/pressroom/rynok-konditerskih-izdelij-ukrainy-kogda-potolstenie-v-radost [in Ukrainian].
- Public Television. (2020). How quarantine and Coronavirus have changed small and medium business. https://hromadske.ua/ru/posts/kak-karantin-i-koronavirus-izmenili-malyj-i-srednij-biznes [in Ukrainian].
- Rach, V., Rossoshanska, O., Medvedieva, O., & Yevdokymova, A. (2019). System modeling of development of innovative project-oriented enterprises. Marketing and Management of Innovation (p. 105–131). doi:10.21272/mmi.2019.1-09
- Rappa, M. Business model on the Web. (2017). http:www.digitalenterprise.org/models/models.html
- Samochvalov, Yu. Naumenko, E. (2017). Expert assessment. Methodical aspect. Publishing House DUIKT [in Ukrainian].
- Schaper P. How to evaluate a website and its effectiveness. Digital marketing. http://blogs.brighton.ac.uk/paulaschaper/2017/11/26/pro-tip-how-to-evaluate-a-website-and-its-effectiveness/
- Statistical Information of the State Service of Statistics of Ukraine. (2020). The volume of retail trade of the companies. http://www.ukrstat.gov.ua [in Ukrainian].
- Stibel, J. M. (2005). Mental models and online consumer behavior. Behaviour & Information Technology, 2(24), 147–150. https://www.tandfonline.com/toc/tbit20/24/2
- Tanaka, Kh. (2010). An emerging wave to expand the national industrial competitiveness using open innovation and being supported by meta program management. Proceedings of Scientific Project and Program Management Conference. Kyiv. Ukrainian Project Management Association. УСТАНОВА
- Teslia, I., Yehorchenkov, O., Khlevna, I., & Khlevnyi, А. (2018). Development of the concept and method of building of specified project management methodologies. Eastern-European Journal of Advanced Technologies, 5/3(95). (pp. 6-16). doi:10.15587/1729-4061.2018.142707 СТОРІНКИ
- TradeMaster. (2020). Market FMCG 2020: Changes in consumers’ behavior. https://trademaster.ua/ryinki_food/313215 [in Ukrainian].
- Viljamaa, O., Dumas, M., & Nõges, M. (2018). Measuring the Effect of User-Perceived Load Metrics on Conversion Rate in the Context of TransferWise: Bachelor’s Thesis. University of Tartu. https://core.ac.uk/download/pdf/237084726.pdf
- Wendy, W. M., & Peter S. F. (2004). Fader Dynamic Conversion Behavior at E-Commerce Sites. Management Science, 3(50), 326–335.